Serif

A small finishing stroke at the ends of letters, as in Georgia or Times.

Serif

See it in Typography pairing. Pick Playfair + Source Sans and compare the heading's serifs with the plain body text.

In plain words

Look at the ends of the strokes in a letter like H. In some typefaces they finish with small feet or flicks. Those are serifs. They come from letters carved in stone and written with a pen. Serif typefaces often feel classic or bookish, and many books use them.

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